Collection: Asim Jofa

Defined by the commanding presence of a masterpiece etched in bold, sweeping strokes, this teal ensemble is a celebration of striking artistry. The long shirt serves as a canvas for bold ethnic motifs that flow across the fabric, anchored by a neckline of lavish and intricate detail. Light gold zari and luminous sequins shimmer with celestial brilliance beneath a vibrant overlay of magenta threadwork, offering a creative, high-contrast palette that transcends the ordinary. Paired with a minimally embroidered dupatta to ensure a sophisticated balance, the look strikes a flawless chord where daring craftsmanship meets a silhouette of effortless, modern elegance. DESIGN DETAILS: Embroidered front neckline on slub lawn30" embroidered front chaan on slub lawn30" embroidered back chhan on slub lawn60" embroidered front & back border on slub lawnPair of embroidered sleeves with border on slub lawn2.5 MTR embroidered chaak border on slub lawn2.5 MTR embroidered dupatta with 2 side border on teal net1.5 MTR wide width slub lawn for trouser

Soft yet striking, this peach pink ensemble is an embodiment of refined festivity. The long shirt is adorned with intricate embroidery in magenta and verdant green tones, enriched with copper gold zari and light gold cupped sequins that create a luminous, textured finish. A lavishly detailed neckline draws the eye, while the heavily embroidered borders ground the design with depth and grandeur. Paired with a minimally embroidered dupatta, the ensemble maintains perfect balance€”allowing its intricate craftsmanship to shine with quiet confidence. DESIGN DETAILS: Embroidered front center panel on poly netEmbroidered front right & left panel on poly net30" embroidered back chhan on poly net1.5 meter embroidered front & back border on poly netPair of embroidered sleeves with border on poly net2.5 meter embroidered chaak border on poly net2.5 meter embroidered dupatta with 4 side border on poly net1.5 meter wide width boski silk for trouser

Rich in its earthiness, this dark brown ensemble exudes quiet opulence. The shirt is adorned with light gold zari and sequins, interwoven with tonal threadwork that enhances its depth and richness. The embroidery is carefully carried through, creating a heavily detailed surface that feels indulgent yet refined. Paired with elaborately embroidered trousers echoing the same festive spirit, this ensemble comes together as a cohesive expression of understated luxury€”perfect for celebratory occasions. DESIGN DETAILS: Embroidered front center panel on boski silkEmbroidered front right & left panel on boski silk30" embroidered back with border on boski silk30" embroidered front border on boski silkPair of embroidered sleeves with border on boski silk2.5 meter embroidered chaak border on boski silk1.5 meter embroidered trouser with border on boski silk

Striking in its monochrome appeal, this off-white kalidaar is a breathtaking blend of contrast and craftsmanship. Black thread and shimmering sequins traverse the canvas, creating a rhythmic interplay of light and shadow. A heavily detailed neckline anchors the design, flowing seamlessly into kalis adorned with a delicate scattered chann that evokes a sense of surreal allure. Paired with a contrasting maroon dupatta, intricately embroidered to mirror the richness of the ensemble, this look is completed with a bold yet harmonious finish. DESIGN DETAILS: Embroidered front neckline on poly net18 embroidered kalis for shirt on poly net3.8 meter embroidered border for hem on poly netPair of embroidered sleeves with border on poly netPair of embroidered sleeve bunches on poly net2.5 meter embroidered dupatta with 4 side border on maroon net

A poetic ode to festivity, where every thread tells a story of opulence and quiet grandeur. Rendered in an enchanting black hue, this peshwas is a vision of celestial beauty. The bodice is intricately embroidered in a distinctive curved composition, drawing the eye with its artistic fluidity, before cascading into kalis adorned with a delicate scattered chann that evoking the magic of a starlit sky framed by a graceful border. Light gold zari and sequins shimmer softly alongside hints of mint green threadwork, creating a luminous interplay of color and light. Paired with a contrasting dupatta, embroidered with a restrained hand, the ensemble strikes a perfect balance between drama and refined festive elegance. DESIGN DETAILS: Embroidered front bodice right & left on black poly netEmbroidered back bodice right & left on black poly net2 meter embroidered front & back bodice hem border on black poly net20 embroidered kali's on black poly net4.5 meter embroidered ghera border on black poly netPair of embroidered sleeves with border on black poly net2.5 meter embroidered dupatta with 4 side border on mint poly net

An ethereal expression of festivity, where every silhouette is steeped in quiet grandeur and timeless allure. Bathed in a soft ivory glow, this ensemble is a vision of serene elegance. The shirt is intricately embroidered with tonal threadwork that builds a rich interplay of texture and depth, revealing its beauty in refined layers. A delicately scalloped hem adds a touch of festive charm, introducing graceful movement to the silhouette. Paired with a gorgeously embroidered dupatta framed with four-sided borders, the ensemble transforms into a statement of effortless sophistication and poise. DESIGN DETAILS: Embroidered front center panel on javeria netEmbroidered front left & right panel on javeria netEmbroidered back center panel on javeria netEmbroidered back left & right panel on javeria netPair of embroidered sleeves with border on javeria net2.5 meter embroidered dupatta with 4 side border on javeria net1.5 meter wide width malai silk for trouser

A vibrant expression of celebration, this magenta ensemble captures the essence of joyous occasions with striking finesse. The shirt is richly embroidered with scattered motifs, brought to life through light gold zari and shimmering sequins, intertwined with multihued threadwork that adds depth and vibrancy. Paired with embroidered trousers where sequins catch the light with every step, the ensemble exudes a dynamic festive allure€”balancing boldness with graceful sophistication. DESIGN DETAILS: 32" embroidered front with border on boski silk32" embroidered back with border on boski silkPair of embroidered sleeves with border on boski silk4 meter embroidered chaak & neckline border on boski silk2 meter embroidered trouser with border on boski silk

A celebration of warmth and artistry, this ensemble captures the quiet richness of festivity wrapped in timeless tones. Drenched in a deep coffee brown hue, the shirt unfolds like a canvas of intricate threadwork, where maroon, green, and rust intertwine to create a symphony of color and depth. Antique gold sequins glimmer softly across the embroidery, adding a subtle radiance with every movement. Paired with a trouser enhanced by an embroidered border and a beautifully embroidered dupatta that drapes with effortless grace, this ensemble is a vision of understated luxury for refined festive occasions. DESIGN DETAILS: Embroidered front center panel on silkEmbroidered front right & left panel on silk(W) 31" embroidered back with border on silkPair of embroidered sleeves with border on silk2.5 meter embroidered chaak border on silk2.5 meter embroidered dupatta with 2 side border on net1.5 meter embroidered trouser border on silk1.5 meter wide width silk for trouser

Drenched in a deep maroon hue, this ensemble is a celebration of intricate artistry. The shirt is lavishly embroidered with light gold zari and sequins, beginning with a heavily detailed neckline that cascades seamlessly into an ornate border. Every element of embroidery flows across the front, creating a design that feels continuous and immersive. Balanced with a minimally embroidered dupatta, the look achieves refined harmony allowing the richness of the shirt to take center stage while maintaining an air of effortless elegance. DESIGN DETAILS: Embroidered front right & left panel on boski silkEmbroidered front right & left side panel on boski silk30" embroidered back with border on boski silk30" embroidered front border on boski silkPair of embroidered sleeves with border on boski silk2.5 meter embroidered chaak border on boski silk2.5 meter embroidered dupatta chhan on chiffon1.5 meter wide width boski silk for trouser

An elegant interplay of depth and softness, this navy blue ensemble redefines understated festivity. The long shirt is intricately embroidered with lilac, navy, mauve, and tea pink threads, elevated by delicate transparent sequins that lend a soft, luminous sheen. The design flows seamlessly into a contrasting mauve dupatta, adorned with minimal embroidery that beautifully balances the richness of the outfit€”creating a look that feels effortlessly graceful yet undeniably festive. DESIGN DETAILS: Embroidered front center panel on boski silkEmbroidered front right & left panel on boski silk30" embroidered back chhan on boski silk1.5 meter embroidered front & back daman border on boski silk2.5 meter embroidered chaak border on boski silkPair of embroidered sleeves with border on boski silk2.5 meter embroidered dupatta with 4 side border on mauve chiffon1.5 meter wide width boski silk for trouser

Soft as a whispered dream, this tea pink peshwas captures the essence of fairylike festivity. The bodice is intricately embroidered, flowing seamlessly into kalis adorned with delicate scattered chann that shimmer with every movement. Light gold zari and sequins are enriched with deep magenta and pink threadwork, creating a luminous interplay of hues. Paired with a beautifully embroidered dupatta, the ensemble feels enchanting€”making it a perfect choice for graceful festive gatherings. DESIGN DETAILS: Embroidered front & back bodice on poly net1.25 meter embroidered front & back bodice hemming border on poly net24" embroidered front & back bodice side hemming border on poly net20 embroidered kali's on poly net4.5 meter embroidered ghera border on poly netPair of embroidered sleeves with border on poly net2.5 meter embroidered dupatta with 4 side border on poly net

Step into a world where soft aesthetics meet contemporary flair in this breathtaking pastel pink vision. This ensemble captures the essence of a serene morning, featuring intricate multihued threadwork that dances across the front to create a masterpiece. Grounded by off-white contrasting trousers for a sharp, modern edge, it is the quintessential choice for high-tea gatherings and sun-drenched afternoons with your inner circle.

Step into a world where soft aesthetics meet contemporary flair in this breathtaking pastel pink vision. This ensemble captures the essence of a serene morning, featuring intricate multihued threadwork that dances across the front to create a masterpiece. Grounded by off-white contrasting trousers for a sharp, modern edge, it is the quintessential choice for high-tea gatherings and sun-drenched afternoons with your inner circle.

Minimalism receives a high-glamour upgrade in a purple ensemble that vibrates with floral energy. Multihued embroidery breathes life into the front of the shirt, while artisanal scalloping at the hem adds a layer of creative depth. Finished with matching embroidered trousers, this look is curated specifically for the "glam girl on the go" who demands high impact with zero effort.

For the trailblazer who leads with style, this light pink co-ord set offers relaxed yet luxe appeal. The shirt utilizes tonal threadwork in a deeper rose shade to create a rich, textural effect, with scattered motifs cascading into a breathtakingly heavy border. Paired with basic pants, it€™s the ultimate "power suit" for the woman who gets things done without compromising her feminine edge.

Channel the radiant energy of a golden hour glow with this impeccably embroidered mustard masterpiece. A celebration of confidence and class, the shirt features contrasting threadwork that provides a sharp, creative edge to the warm hue. It is an immaculate addition to a curated daily wardrobe, designed for those who treat every sidewalk like a runway.